Consuming Kids part 1 of 7
Written by Webmaster
Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children’s advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children’s marketing and its impact on the health and well-being of kids. Featuring: Dan Acuff | Enola Aird | Michael Brody | Nancy Carlsson-Paige | Josh Golin | Allen Kanner | Velma LaPoint | Diane Levin | Susan Linn | Robert Reiher | Michael Rich | Gary Ruskin | Nick Russell | Juliet Schor | Betsy Taylor | David Walsh
July 23rd, 2010 at 3:52 am
@Eceoes I think of the good old days when feminists and leftist didn’t get their panties in a wad over the most innocuous little things in the media like Dora the Explorer wearing a dress. I do agree there are some things that I would draw the line at ( like the new slutty Barbies and other sexually charged items), but marketing to kids has been around since the time of the radio and comic books. This is just hysteria reminiscent of the comic book burnings back in the 50′s.
July 23rd, 2010 at 4:28 am
ITS ALL PROGRAM,ANY PROGRAM PROGRAMS THE MIND.
July 23rd, 2010 at 4:48 am
I had a friend of mine growing up. He didn’t have a TV at home even though he was pretty much just as well off as we all were and we all thought it was weird. However, he was noticeably more grateful about the things he received than we were. I guess never being exposed to all those commercials really does have an impact.
July 23rd, 2010 at 5:07 am
What’s the harm in advertising fun sugary cereal with catchy characters to kids? *obesity rises to record levels with no signs of slowing down* when were too fat to breed nobody will be around to buy this shit anymore, good riddance.
July 23rd, 2010 at 5:08 am
Kids are a worthless burden.
July 23rd, 2010 at 5:43 am
I want to be in Marketing.
July 23rd, 2010 at 6:11 am
Shut up, hippies, and let the kids be kids. You people are no different than crazy religious nutters that think children are victims of a nefarious “gay agenda”. Marketing to kids is just a bugaboo of deranged leftists who want to destroy childhood.
July 23rd, 2010 at 6:51 am
I grew up wanting all the toys I saw on TV cmmercials, and I hardly consider myself consumerized or victimized. I still have a soul. It’s really not a big deal.
July 23rd, 2010 at 7:45 am
Totally agree with this, TV is why kids are so damn materialistic today and it’s just to keep us in line and keep us entertained and distracted while the elite are going around doing their evil deeds.
July 23rd, 2010 at 7:50 am
thank you for putting this doc on youtube, it sucks that the distributors have not made this available to the public
July 23rd, 2010 at 8:27 am
This was disturbing but useful to watch. Wow money really does move the world, people will do anything, it is disgusting!
July 23rd, 2010 at 8:38 am
So far off to a great start on a very important topic. In fact, I was just ranting about it the other day.
However, I do have to question the clip of the kid throwing a tantrum. When you watch the entire ad, it couldn’t be more targeted towards single, adult men. Maybe I am missing the point, and it was only intended as a humorous example to highlight nagging.
July 23rd, 2010 at 9:16 am
they also make products that break easily, so that consumers keep buying new ones…
July 23rd, 2010 at 9:35 am
such films get less views, people, spread the word!!!
let’s do it!
July 23rd, 2010 at 9:53 am
this is disgusting
July 23rd, 2010 at 10:44 am
all consumers are walking bill boards, look at the logo on your shirt!
July 23rd, 2010 at 11:44 am
Guess we all have a lot of DC work to do.
July 23rd, 2010 at 12:17 pm
they do these research and tests like as if these kids are like rats in a lab…not only kids but also grown ups are treated like rats in a lab…sick
July 23rd, 2010 at 1:15 pm
If more people were aware of this, the society would be more balanced and the big corporations wouldn’t think they could just walk all over us.
July 23rd, 2010 at 1:25 pm
for anyone who is in the least bit concerned about children (their own or other people’s) or the future adults and leaders of this country (usa) you should watch this entire film and share it with others and GET INVOLVED IN POLITICS. we have lost control of how much our children should be marketed to (if at all) and our children are becoming self-absorbed, emotionally disconnected and mentally under-developed & behaviorally stunted grown-ups. This is a great and impt. film.
July 23rd, 2010 at 2:24 pm
while i will admit i actually found this trying to discover what children’s flesh tastes like, after a conversation with my roommate, i still think it is an important video.
July 23rd, 2010 at 3:16 pm
You sound like Pope Benedict who said the same thing when the kids who were molested They clergy representatives said oh we should forgive them. I say
forgive and not do anything about it. Sometimes i think the word freedom and forgiveness is used too loosely to mean oh don’t worry about it. Its not your problem. 
to that I say strong activism is need and intelligent people not just religious ideology.
July 23rd, 2010 at 3:47 pm
@RachaelCab You should definitely try watching it!
July 23rd, 2010 at 4:31 pm
@Selasia,
The greatest scheme the devil has ever pulled is convincing the world he does not exist. There is evil in all of us no doubt but in the cross is eternal forgiveness for all of that evil. I have searched the world high and low for truth and I found it. I have sought out many belief systems in my years looking for what was reality and through unforseen circumstances I found Jesus. Btw, my husband posted that reply under my account on accident. I’ve never even seen this video.
July 23rd, 2010 at 4:51 pm
@RachaelCab
No.
Your fear is. Your ignorance is. Your dishonesty is. Your loneliness is. Your psychosis is. Your spiritual blindness is. Your disconnect with mind and nature is.
The word “evil” is just a concealment phrase you use to not deal with reality.
That so called “evil” is right there in you and me. Dare to look at it and then transmute it.